The Black Hollies – Softly Towards The Light
October 15, 2009
On the followup to their stellar record, Casting Shadows, New Jersey band the Black Hollies slow the tempo down a bit and offer up more psychedelic pop than psychedelic rock this time, but the results are generally as good. The production once again sounds like the record was made in the 60’s, though, as with Casting Shadows, the tracks are all Black Hollies originals. I do favor their faster numbers, tracks like “Run With Me Run,” “Gloomy Monday Morning” and “Look What You’ve Done,” but they also score with slower songs like the closer “Don’t Be Afraid To Ask.” The music is a dynamic, infectious mix of psychedelic rock and pop, garage rock and a little bit of soul. This is a solid third release for the Black Hollies that demonstrates their versatility while expanding their rock and pop horizons. Hopefully, this record will earn them the wider audience they deserve.